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There are a few key things your website needs to make an impact online. that are critical your website’s success.

Clear navigation
Make sure your navigation is easy to find and very clear. Try writing it in the terms that link back to why someone is visiting your site.

Visually appealing and simple home page
Don’t try to say everything about your business on your home page. Keep it simple and easy to read, but keep it brief – you can go into much more detail in your subsequent web pages.

Prominent Contact Information
Customers will want to reach out to a real person. Contact information should be easy to find. When possible, include a phone number as well as an email address.

FAQ’s
Include an FAQ (Frequently Asked Questions) section to help customers easily find answers to questions about your products and services. For smaller businesses this may also help cut down on phone calls or tech support emails – saving time and money for the business owner.

A Call to Action
Make clear to visitors what you want them to do when they get to your site. If your intention is to drive sales with your site – be sure you include special pricing, promotions or offers. Make it easy for customers to buy. If your intention is to educate visitors about your business, make sure information about your company is prominently displayed and easy to find. Excerpt: Register.com